Caterpillar - Heavy construction equipment
Caterpillar make some of the most impressive heavy equipment in the world. When they approached us we had already been working with some of their dealer network in the UK, Canada, Sweden, Africa and the Middle East.
Almost 15 years later, we were still developing campaigns, events, websites and digital activations across the globe. We have supported them with international film and photography shoots and were the architects of their global operator challenge.
From in-depth market research and analysis to shooting sumo wrestlers in Japan, we have been at the forefront of their marketing efforts, helping to articulate what makes Cat equipment the best in the world, designed to work hard and keep on working in the harshest environments.
We are proud to have supported this iconic brand with:
Brand Strategy
Market Research
Campaign Strategy
Media Buying & Planning
Digital Development
Social Media Management
Dealer Marketing
Print Management
Film & Photography
Event Management, Design & Build
Animation
Direct Mail
CRM
Retouching
