Creative Services.

For years, Birmingham Airport has had a reputation with Midlanders as being a handy way to visit Europe.

However, following numerous runway extensions, the airport now provides a gateway to a host of long-haul destinations including Sydney, Shanghai and Sao Paulo.

To support this, an extensive digital, press and OOH awareness campaign was developed to encourage customers to reconsider BHX. In other words, goodbye Gatwick. Adios Heathrow. And hello to long-haul from your doorstep with one short stop.

When Chiltern Railways built their Mainline between London and Birmingham, the service provided a more relaxed and quintessentially English route to the capital.

This however brought them into direct competition with their rival Virgin Rail. With just a fraction of the media budget, a cost-effective and highly versatile line-led campaign was created that gently knocked that most famous bearded entrepreneur. In addition to raising a few smiles among commuters, even Sir Richard saw the funny side sending the odd goodhearted tweet himself.

This challenger brand mentality created work that was immediately recognisable, loved by all and picked up numerous industry accolades including Fresh and Cream awards for use of media, travel and leisure and copywriting.

Bentley wanted a ‘visually stunning’ campaign to celebrate the Chinese New Year (Year of the Snake) to run across China.

Simply, the brief was to capture the exquisite hand-craftsmanship and flair that goes into crafting a Bentley. Partnering with Yulia Brodskaya, a hand paper quilling artist to produce equally fine handcrafted art that brought the campaign to life.

The campaign consisted of press advertising, posters, 6 sheets and social media posts. The work was featured in Campaign and was completely different to anything Bentley had done before.

Having worked for many years as Bentley’s lead brand, product and dealer marketing agency, we have developed hundreds of highly crafted marketing communications that echo the refinement and quality befitting this iconic brand.

Supporting them with everything from film and photography, print, OOH and events through to websites, digital content and social media.

This is a brand that demands craft and attention to detail, as do their customers so we relished the challenge of managing these projects from initial brief through to final delivery.

When Caterpillar developed their new range of Compact Radius excavators, they needed an International campaign that would resonate with their audience.

We challenged the long held belief that compact radius variations of standard excavators were compromised by personifying their capabilities with some of the worlds most elite sports stars.

With the stability of a sumo, the strength of a powerlifter, the agility of a BMX rider and the ability to reach further than a sherpa, this campaign caught the attention of owners and operators the world over.

When Caterpillar developed their range of ‘Next Gen’ equipment, they turned to us for help.

Consisting of three specs across their GCI (General Construction Industry) and BCP (Building Construction Products), we were on hand to not only develop their overarching go-to-market strategy but to also deliver a consistent range of new product launch campaigns.

As a result, we were able to develop highly targeted campaigns aimed at the plant hire, construction and major infrastructure and quarrying markets for those applications that require higher efficiency and greater capability.

As one of the UK’s leading residential boiler manufacturers, Baxi needed to engage with homeowners and installers a like.

Challenging the market leader Worcester Bosch, we developed a campaign that spoke to the rigorous testing and reliability the Baxi brand offers, backed by it’s first class installer network for service and maintenance.

We provided a fully integrated service from film and photography right through to campaign conceptualisation, execution and activation. We also conducted rigorous customer and installer research, interviews and surveys to ensure our massaging hit the mark.

How do you bring to life the huge difference winter tyres can make in wintery conditions?

By using huge animals of course!

We highlighted the improved stopping distance that selecting the correct winter tyres from Goodyear can have.

This highly impactful campaign brings the harsh reality into sharp focus for those looking to maintain their tires’ performance in the most treacherous of conditions, keeping your car on the road and your loved ones safe.

And the best part…not a tire in sight!

Working with our partners Nest Studios, we supported the development of the Sonos exhibition stand and management app for the world-renowned annual tech show for the systems integration and audiovisual industry, ISE.

Wrap provided the conceptual designs and messaging for the Sonos booth whilst also developing an innovative event management app to help staff book meeting rooms, connect with their colleagues and download important product information as well as staying up-to-date with the event’s itinerary and logistics.

Sonos received multiple awards, including the Best Stand award for their booth and "Best in Show" awards for the new Era 100 Pro and Arc Ultra products. The Sonos booth was notably larger than previous years, emphasising their focus on commercial, architectural, and home theatre audio markets, with a dedicated training section. 

MAN trucks are the unsung heros of the transport and logistics industry. The brand is steeped in history, owned and operated by Volkswagen Commercial Vehicles, and is responsible for the transportation for over half of the worlds trade across their ship engine and truck devisions.

With fuel cost and efficiency driving haulage operator’s bottom line, we developed a series of brand campaigns that leveraged their independently tested advantage of being the most fuel efficient trucks on the road.

With all manufactures claiming the same benefits, MAN aren’t just efficient, they’re ÜBEREFFICIENT!