Product Storytelling and Motion Graphics
Bank of London is a UK clearing bank focused on providing modern banking infrastructure for fintechs, financial institutions and enterprise clients. Their platform supports services such as safeguarding accounts, virtual accounts, clearing and settlement, and embedded banking.
Wrap worked with the bank’s brand and marketing leadership to translate these complex capabilities into clear visual storytelling for major industry events.
Our Services
Creative Design
Video Editing
Animation
Retouching
Situation
Bank of London needed high-quality visual content to support its presence at leading financial services events including Pay360 and Money20/20.
The marketing team required video content and supporting visual assets that could clearly communicate their evolving product ecosystem. Messaging around account structures, embedded banking, and correspondent banking had recently been refined and needed to be reflected across thier exhibition stand space.
Product screens, iconography and content hierarchy needed to be restructured to better explain how the platform works for fintechs and financial institutions. Because the content would be used at major industry conferences and shared with partners, the output needed to be both technically accurate and visually compelling.
Solution
Wrap collaborated closely with the bank’s marketing team to revise the narrative, develop visual assets and produce a fresh animation that could be used across multiple events and formats.
Product narrative refinement
Copy and messaging across the animation were developed to reflect the bank’s latest product language, including references to safeguarding structures, account types and embedded banking capabilities. 
Animated product visualisation
Wrap developed and refined animated icons representing services such as correspondent banking and other product features, helping translate complex financial infrastructure into intuitive visuals. 
Improved product hierarchy
Product screens were reorganised to clarify the relationship between different account types, including virtual accounts, operating accounts, safeguarding structures and other client account formats. 
Iterative collaboration
Multiple rounds of feedback were incorporated with the bank’s marketing leadership to ensure accuracy, consistency and alignment with the brand’s evolving positioning before final delivery.
Event-ready content
The final assets were designed to work across multiple event environments, including Pay360 and Money20/20, ensuring the bank could communicate its platform consistently across presentations, screens and digital channels.
Working with Wrap on our Money2020 and Pay360 content was a great experience – the team took what we had and turned it into really eye-catching animated content that worked perfectly with our exhibition stand’s look and feel. The process was easy thanks to the way they worked with our exhibition agency, and we were able to trust them to ensure that everything was delivered and set up exactly how it should be. Wrap were really communicative throughout and great to work with.
Sarah Baker -
CMO at Bank of London
Success
The final animation and supporting content assets provided Bank of London with a clear visual explanation of its banking infrastructure and product suite for use across major industry events.
The work enabled the bank to:
Communicate complex financial products through simple visual storytelling
Align event marketing with the bank’s latest product messaging
Support its presence at Pay360 and Money20/20 with high quality branded content
Create a reusable animation framework that can be updated as products evolve
The result was a flexible visual asset that strengthened Bank of London’s positioning as a modern, API first banking platform.
