Making a bank look a million dollars
Bank of London is a UK clearing bank focused on providing modern banking infrastructure for fintechs, financial institutions and enterprise clients.
Unsurprisingly, the world of banking is a complex beast, with services ranging from virtual accounts and safeguarding to embedded banking, clearing and settlement. It was our job to clearly communicate the benefits of these complex capabilities for the client via visual storytelling for two upcoming industry events.
Our Services
Situation
Money20/20 and Pay360 are two of the world’s biggest financial services events. With thousands of key decision-makers in attendance, this was the perfect opportunity for Bank of London to make some serious noise and communicate why their ever-evolving product ecosystem serves business ambition.
Working in close partnership with the bank’s brand and marketing leadership team, the biggest ask on the shopping list was video content and supporting assets that clearly told the Bank of London story. This would involve key messaging specifically focused on account structures, embedded banking and correspondent banking, which had recently been refined and needed to be reflected across their stand at the events.
Product screens, iconography and sharpened content also needed to be created to better explain why fintechs and financial institutions should see Bank of London as a no-brainer. And naturally, as with everything in the banking world, every digit, every decimal and every currency symbol had to be technically accurate. No exceptions, no excuses.
Solution
Wrap crafted a brand-new narrative for Bank of London, before developing a key animation and a suite of visual assets that could be used across multiple events and formats.
Product narrative refinement
Razor-sharp messaging for the animation was developed to reflect the bank’s latest product language, including references to safeguarding structures, account types and embedded banking capabilities.
Animated product visualisation
New service icons were designed to help bring some much-needed simplicity into the complex financial infrastructure.
Improved product hierarchy
Product screens were reorganised to clarify the relationship between different account types, including virtual accounts, operating accounts, safeguarding structures and other client account formats.
Iterative collaboration
Regular feedback sessions were arranged with the bank’s marketing leadership team to ensure accuracy, consistency and alignment with the brand’s evolving positioning before final delivery.
Event-ready content
To ensure the client’s investment paid off long-term, all assets were designed to work across multiple event environments, with Money20/20 and Pay360 the immediate focus.
Success
The final animation and supporting assets provided Bank of London with a visually engaging explanation of its banking infrastructure and product suite for use across major industry events. The contemporary, flexible visuals also strengthened Bank of London’s positioning as a modern, API-first banking platform. The fact it looked a million dollars didn’t hurt either.
The work enabled the bank to:
Communicate complex financial products through simple storytelling
Align event marketing with the bank’s latest product messaging
Support its presence at Money20/20 and Pay360 with high-quality branded content
Create a reusable animation framework that can be updated as products evolve
“Working with Wrap on our Money2020 and Pay360 content was a great experience – the team took what we had and turned it into really eye-catching animated content that worked perfectly with our exhibition stand’s look and feel. The process was easy thanks to the way they worked with our exhibition agency, and we were able to trust them to ensure that everything was delivered and set up exactly how it should be. Wrap were really communicative throughout and great to work with.”
Sarah Baker - CMO at Bank of London